How much should you charge for UGC?
UGC is priced like creative production, not influence. Your follower count barely matters — what matters is the content, the effort behind it, and the licence the brand is buying.
Here's what sets a UGC rate, and how to build a quote that charges properly for the usage you're handing over.
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How much should you charge for UGC?
UGC is priced as creative production, so follower count is largely irrelevant. Your rate is built from the number and format of deliverables, the production effort, the revision rounds, the usage rights, and add-ons like paid-ad rights, raw footage, and exclusivity. Build the quote from those components rather than a flat per-video figure.
UGC is content, not reach
The single most important thing to get right about UGC pricing is what you're actually selling. With an influencer post, the brand is buying access to your audience. With UGC, the brand is buying the content itself — footage and photos to run on their channels and in their ads. Your audience isn't the point; the content is.
That's why a creator with a modest following can charge well for UGC, and why per-follower rate charts are the wrong tool here entirely. UGC is priced the way any creative production work is priced: by the effort to make it and the licence to use it.
What sets a UGC rate
Two things do most of the work: the production effort, and the usage licence.
Deliverables
How many pieces, and in what format — a single video, a set of photos, a hooks pack. UGC is priced per deliverable, so the count is the backbone of the quote.
Production effort
Scripting, filming, lighting, editing, and any props or locations. UGC is production work, and more involved production means a higher rate.
Revisions
How many rounds of changes are included. Unlimited revisions can quietly double your work — cap them, and price extra rounds separately.
Usage rights
How and where the brand can use the content, and for how long. Organic use on the brand's page is one thing; the licence is where UGC value lives. Understand usage.
Paid ad rights
If the brand wants to run your content as paid ads, that's a significant premium over organic use — priced by scope and duration.
Raw footage
Handing over the unedited files so the brand can re-cut them is a separate deliverable with its own value. Don't include it by default.
Exclusivity
Agreeing not to make content for competing brands for a period limits your other work, and should be paid for.
Turnaround
A tight deadline that reshuffles your schedule justifies a rush fee on top of the base rate.
Base rate, then the licence, then the add-ons
The cleanest way to quote UGC is in layers. Start with a base rate per deliverable that reflects the real production effort. Decide how many revision rounds that includes — and cap them. Then price the usage licence on top: organic use on the brand's channels is your baseline, and anything beyond it is extra.
From there, add for the high-value extras rather than bundling them in: paid-ad rights, extended or perpetual licences, raw footage, and exclusivity. Keeping them itemised is what lets you charge properly when a brand wants more than the basics. The free rate calculator builds this up for you, and how to price UGC covers the process end to end.
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UGC rates, answered
Charge properly for the content and the licence
Build a UGC quote that itemises production, usage, and add-ons — so nothing valuable gets given away. Free to try.
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