Free template

Free creator rate card template

A rate card makes the price conversation easy — one page a brand can glance at, so you're not rewriting your rates for every enquiry. Copy the template below, fill in your numbers, and you're ready.

No email gate, no download wall. Copy it, make it yours, and pair it with the rate calculator to fill in the figures.

Calculate your rates

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Quick answer

What is a creator rate card?

A rate card is a one-page summary of what you charge, organised by deliverable, that you share with brands when the talk turns to price. It lists your rates per platform and format, your add-ons (usage, exclusivity, rush), and your terms — so you look professional and never have to rewrite your prices for each enquiry.

[Your name / @handle]
Rate card · valid [month/year] · [email]
Rate card
Audience: [platform(s)] · [following] · [avg engagement %] Based in: [location] · Niche: [your niche]
Instagram — Reel$____
Instagram — Story (per frame)$____
Instagram — Feed / carousel$____
TikTok — video$____
YouTube — dedicated video$____
YouTube — integration (~60s)$____
UGC — per video (no posting)$____
Usage / paid ad rights+____% of base
Exclusivity (per category, per month)$____
Rush turnaround (under 3 days)+____%
Raw / unedited footage$____
Bundle (3+ deliverables)−____%
Terms: Rates exclude tax. Usage and exclusivity priced separately. [Payment terms, e.g. 50% upfront / net 14 from approval]. Rates reviewed [quarterly].

The template leaves every number blank on purpose — your rates are yours to set. Use the rate calculator to fill them in.

How to use it

Fill it in, then keep it current

Copy the template, drop it into a doc or design tool, and replace the placeholders with your own details and numbers. Keep it to one page — a rate card is a glanceable summary, not a proposal. Lead with a short audience snapshot so a brand can see the fit, then your rates by deliverable, then your add-ons kept clearly separate so usage and exclusivity never get assumed into the base price.

For the numbers, don't copy someone else's — build yours from the rate calculator and the factors in creator rates, so every figure is one you can defend. Then revisit the card every few months as your audience and demand grow. When a rate turns into a booked deal, the influencer invoice template bills it, and Poppi keeps the whole thing — rates, deals, and invoices — connected.

Common questions

Rate card template, answered

A rate card is a one-page summary of what you charge, organised by deliverable, that you share with brands when the conversation turns to price. It typically lists your rates per platform and format, your add-ons (usage rights, exclusivity, rush), and your terms. It saves you rewriting prices for every enquiry and makes you look like a professional who does this seriously.
Your name or handle and contact details, a short audience snapshot (platforms, following, engagement), your rates per deliverable, your add-ons (usage, exclusivity, rush, raw footage, bundle discounts), and your terms (what's included, payment terms). Keep it to one page. The template above has all of these as fields you fill in — it deliberately leaves the numbers blank, because your rates are yours to set.
Build each rate from the factors that set your price rather than copying a chart — your audience and engagement, the content and production effort, and the usage the brand wants. Our free rate calculator gives you a defensible starting figure for each deliverable, and creator rates explains the factors behind them.
Many creators use "from" prices, because a real rate depends on the specific deal — the usage, exclusivity, and deliverable count all move it. "From" figures anchor the brand sensibly while leaving room to price the actual deal properly. Whichever you choose, make sure add-ons like usage and exclusivity are listed separately, so they don't get assumed into the base rate.

From rate card to booked deal

Keep your rates, deals, and invoices in one connected workspace — so a quoted rate becomes a tracked, paid deal. Free for 60 days.

Free for 60 days · No credit card required · Cancel anytime