Business tools for Instagram creators
An Instagram deal is rarely a single post — it's a feed post, a couple of Stories, and a Reel, each with its own deadline and its own price. That bundle is exactly what gets messy in your notes.
Poppi keeps every format of every collaboration together, from the first DM to the invoice, so nothing slips between the Stories and the feed.
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What do Instagram creators need to manage brand deals?
A way to track collaborations by stage, keep each deal's formats — feed, Stories, Reels — organised with their deadlines, collect brand approvals before posting, invoice when the content is live, and track payment. Because Instagram deals bundle several formats, the key is keeping them under one deal rather than scattered across notes.
The bundle is what makes it fiddly
Instagram brand deals have a particular shape. It's seldom "post this one thing" — it's a package: a feed post, three Stories with a swipe-up, and a Reel, spread across a week, each needing its own draft and sign-off. Manage that in your head and it's easy to post the Reel a day late, or forget which of the Stories the brand actually approved.
Then there's the expiry problem. Stories vanish after 24 hours, but the brand may still want proof the campaign ran as agreed. If you didn't log it, you're screenshotting from memory. And because each format is priced differently, a vague "I charged them about this much" costs you next time the brand comes back.
Business tools for Instagram creators aren't about generic organisation — they're about handling the format bundle, the expiring content, and the per-format pricing that make Instagram deals their own thing.
Built for how Instagram deals actually work
The formats, the deadlines, the approvals, and the invoice — kept together per deal.
Bundled formats, one deal
Instagram deals are rarely one post — they're a feed post plus a few Stories plus a Reel. Keep every format in the one deal, each with its own deadline.
Stories that expire
A sponsored Story is gone in 24 hours, but the brand still needs proof it ran. Log the link and keep a record before it disappears.
Sponsored posts by stage
Every collaboration — from the first DM to paid — in one pipeline, so nothing sits forgotten in your requests folder.
Rates per format
A Reel isn't priced like a Story. Keep what you charged for each format so repeat deals start from real numbers. See influencer rates.
Approvals before you post
Brands want to see the draft first. Collect sign-off on the caption and creative in one thread, instead of screenshots over DM.
Invoice when it's live
Once the posts are up and approved, turn the deal into an invoice in a click — fee and contact already filled in.
Related on Poppi
Instagram creator business, answered
Keep every post, Story, and Reel on track
One workspace for your Instagram collaborations, from the first DM to the paid invoice. Free for 60 days.
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