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Free influencer invoice template

An influencer invoice isn't just a content fee — it should itemise usage and exclusivity too, so you're paid for everything the brand's getting. This template has the right line items, and a generator that fills it in for you.

No email gate. See the layout below, then generate a real, filled-in PDF in under a minute.

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Quick answer

What should an influencer invoice include?

Your details and the brand's, a unique invoice number, invoice and due dates, a clear description of the deliverables, the content fee, any usage or whitelisting fee itemised separately, exclusivity if charged, the subtotal, tax if applicable, the total, and your payment details and terms. Itemising usage separately is the part influencers most often miss — and most often lose money on.

[Your name / business]
[Your address] · [email] · [ABN/tax no.]
Invoice
Billed to[Brand name], [contact]
Invoice #[0001]
Issued[date]
Due[date · net 14]
DescriptionAmount
Sponsored content — [1x Reel + 2x Stories]$____
Usage / whitelisting — [paid ads, 3 months]$____
Exclusivity — [category, 1 month]$____
Subtotal$____
Tax [if applicable]$____
Total due$____
Payment: [Bank / PayPal details] · Terms: net 14 from issue · Please reference invoice #
Generate this invoice, filled in

Free · no signup · exports a PDF you can send straight to the brand

How to use it

Itemise everything the brand is buying

The template above shows the layout, but the important part is the line items. An influencer deal usually has more than one thing to charge for: the content itself, the usage rights if the brand wants to run it as ads, and exclusivity if they've asked you to turn down competitors. Listing them as separate lines does two things — it makes sure you actually charge for each, and it shows the brand exactly what they're paying for.

Rather than rebuild this in a document each time, use the free invoice generator — it fills the template in with your details and the deal's, and exports a clean PDF you can send straight to the brand. For the whole billing-to-paid process, see how to invoice a brand. And inside Poppi, a completed deal becomes an invoice like this automatically, so you're never re-typing the details you already agreed.

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Common questions

Influencer invoice template, answered

Your name or business name and contact details, the brand's details and a contact, a unique invoice number, the invoice and due dates, a clear description of the deliverables (the posts you made), the content fee, any usage-rights or whitelisting fee itemised separately, exclusivity if charged, the subtotal, tax if applicable, the total, and your payment details and terms. Itemising usage separately is the part influencers most often miss.
The line items differ because you're being paid for different things. An influencer invoice bills for posting to your audience — the content plus, often, usage or whitelisting so the brand can amplify it. A UGC invoice bills for content the brand uses on its own channels, so the licence and revisions feature more prominently. Same format, different emphasis. For the UGC version, see the UGC invoice template.
Usually once the content is posted and approved, unless you've agreed a deposit or split up front. Send it promptly — payment terms only start counting when the brand receives it, so a late invoice means a late payment. Include clear terms (net 14 or net 30 are common) and a due date so there's no ambiguity. See how to invoice a brand for the full walkthrough.
It depends on where you are and whether you're registered for sales tax, GST, or VAT — this is a jurisdiction question, so check your local rules or ask an accountant. The template leaves a tax line you can use or remove. What matters from an invoicing point of view is that if you do charge tax, it's shown clearly as its own line on the total.

Turn finished deals into paid invoices

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