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Engagement rate calculator

Your engagement rate is the share of your audience that actually interacts with your posts. Enter your numbers below to get your rate and see how it stacks up — it's one of the most important figures on your media kit and in rate negotiations.

Use your averages across your last 9-12 posts for the most accurate result.

Your engagement rate
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The formula

How engagement rate is worked out

The calculator uses the most widely-used formula, based on your follower count:

(Likes + Comments + Saves + Shares) ÷ Followers × 100

So a post with 500 likes and 50 comments from a 20,000-follower account has an engagement rate of (550 ÷ 20,000) × 100 = 2.75%. Using your average engagements across recent posts gives you a rate that represents your account, not one lucky post.

What counts as a good rate

  • Under 1% — below average. Worth looking at your content and posting consistency.
  • 1–3% — solid, and typical for a lot of healthy accounts.
  • 3–6% — strong. A clear selling point for brands.
  • Over 6% — exceptional. Lean on it hard in your rate negotiations.

One important caveat: smaller accounts almost always see higher engagement rates than large ones, so compare yourself to creators of a similar size. A nano-creator at 8% and a macro-creator at 2% can both be doing well. Whatever your number, it belongs on your media kit and in the case for your rate.

Common questions

Engagement rate questions

The most common way is to add up the engagements on a post (likes plus comments, and optionally saves and shares), divide by your follower count, and multiply by 100. For an average across your account, use your average engagements per post over recent posts. A post with 500 likes and 50 comments from a 20,000-follower account has an engagement rate of (550 / 20,000) x 100 = 2.75%.
As a rough guide, under 1% is below average, 1-3% is solid, 3-6% is strong, and above 6% is exceptional. Smaller accounts usually see higher engagement rates than large ones, so a nano-creator at 8% and a macro-creator at 2% can both be healthy. Engagement rate matters to brands because it signals how much your audience actually pays attention, which is often more valuable than raw follower count.
Brands increasingly pay for attention, not just reach. A smaller creator with a highly engaged audience often drives better results than a larger one with passive followers, which is why engagement rate is a key number on your media kit and in rate negotiations. A strong engagement rate is one of the best justifications for charging at the top of your rate range.

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