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Free media kit template for creators

A media kit is a short document you send to brands — your audience, your best work, your rates, and your results — that makes you easy to say yes to. This free template gives you the structure; you just fill in your numbers.

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What to include

The six things every media kit needs

Brands scan a media kit in seconds — lead with your strongest numbers

Intro & niche

A line or two on who you are, what you make, and who it's for — the fastest way for a brand to see the fit.

Audience stats

Follower counts by platform, your engagement rate, and key demographics (age, location, gender split).

Best content

Three to five pieces of your strongest work, ideally with the results they drove.

Rates & packages

Your prices or package options, so brands can self-qualify before they reach out.

Past collaborations

A couple of brands you've worked with and any results — social proof does a lot of the selling.

Contact

How to reach you and your booking or rate-request link. Make the next step obvious.

Make it work harder

A few things that make a media kit land

Keep it to one or two pages. A media kit is a hook, not a full account of your career, and a brand manager reviewing dozens of them will thank you for being scannable. Put your best numbers at the top, before anyone has to scroll.

Lead with engagement, not just reach. A strong engagement rate is often more persuasive than a big follower count, especially for smaller creators. And make sure your rates are on there or clearly requestable, so you filter out briefs that were never going to fit your budget.

Finally, keep it current. Update your stats every few months so you're never sending a brand numbers from six months ago. The easiest way to keep a media kit accurate is to have your real numbers in one place — which is exactly what Poppi Social gives you.

Common questions

Media kit questions

A media kit is a short document a creator sends to brands that summarises who you are, who your audience is, examples of your best work, your rates, and your past results. It's the creator equivalent of a CV and a portfolio in one, designed to make a brand's decision to work with you as easy as possible. A good media kit is usually one to two pages and is updated every few months as your numbers change.
A media kit should include a short intro and your niche, your audience stats (follower counts by platform, engagement rate, and key demographics), examples of your best content, your rates or package options, a few past collaborations or results, and your contact details. The audience stats and results are what brands scan first, so lead with your strongest numbers.
Start from a template so you're filling in blanks rather than designing from scratch. Gather your current follower counts and engagement rate, pick three to five pieces of your best work, decide your rates, and list a couple of past brand collaborations. Keep it to one or two clean pages, update it every few months, and export it as a PDF you can attach or link. Our free template gives you the structure to fill in.

Keep your media kit numbers honest

Poppi Social keeps your real deal and income numbers in one place, so your media kit is always current. Free for 60 days.

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Free · No email required for the template