For creator managers

Creator management software for managers

Managing one creator's business is a lot. Managing several — each with their own brands, deals, deliverables, and deadlines — is a different job entirely, and a spreadsheet per talent doesn't cut it.

Poppi gives you every creator's pipeline in one place, so you can coordinate the whole roster instead of juggling it.

Manage creators in Poppi

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Quick answer

What is creator management software?

Creator management software helps a manager coordinate multiple creators' businesses — their brands, deals, deliverables, campaigns, approvals, and revenue — from one place. Instead of a separate spreadsheet per creator, you see every talent's pipeline, keep campaigns coordinated across the roster, and report on revenue by creator and brand.

The reality

A roster multiplies everything

Everything that's fiddly about running one creator's business gets multiplied when you're managing several. Each creator has their own brands, their own live deals at different stages, their own deliverables and deadlines and unpaid invoices. Hold that across a roster in separate spreadsheets and inboxes, and the cracks appear fast — a deadline missed for one creator while you were heads-down on another, a campaign where one talent's piece slipped because it lived in a different file.

Managers also need a view individual creators don't: across the roster. What's every creator's pipeline worth this month? Which brand is booking several of your talent? Which relationships are worth pushing? You can't answer those from a stack of disconnected trackers.

Coordinating a roster well means one system that spans every creator, with the ability to drop into any single one when you need to.

What you get

Coordinate the whole roster

Every creator's pipeline, campaign, and number in one place — so you manage the roster instead of chasing it.

A roster, not a person

Manage several creators at once, each with their own brands, deals, and deliverables — without juggling a separate spreadsheet per talent.

Every pipeline in view

See all your creators' deals by stage in one place, so you know what's in negotiation, in progress, and awaiting payment across the whole roster.

Campaigns across creators

When a brand books several of your talent for one campaign, keep the deals, deliverables, and deadlines coordinated instead of scattered.

Approvals you can shepherd

Track content sign-off for every creator's deals, so you can chase the one that's stuck without hunting through inboxes.

Invoicing per creator

Turn each creator's completed deals into invoices with the right details, so billing keeps pace with a busy roster.

Reporting that adds up

Revenue by creator and by brand, so you can report to your talent and spot which relationships are worth doubling down on.

How it fits

The creator workspace, run at roster scale

Poppi Social gives each creator the full business workspace — the CRM, the deal tracker, approvals, invoicing, and income. For a manager, the value is running that across your talent from one place, with a view that spans the roster and a way to coordinate a campaign that touches several creators at once.

It's the same creator operating system your creators would use themselves — approached from the manager's seat, where the job is keeping the whole roster moving.

Common questions

Creator management, answered

Creator management software helps a manager coordinate multiple creators' businesses — their brands, deals, deliverables, campaigns, approvals, and revenue — from one place. Instead of running a separate spreadsheet per creator, a manager can see every talent's pipeline, keep campaigns coordinated across the roster, and report on revenue by creator and brand.
The reliable way is one system that holds every creator's pipeline side by side, rather than a folder of separate trackers. That lets you see, across the whole roster, what's in negotiation, what's in progress, and what's overdue — and drill into any one creator when you need to. Trying to hold several creators' deals across separate spreadsheets is where things start to slip.
That's exactly where a manager feels the pain of scattered tools. When one brand books several of your talent, the deals, deliverables, and deadlines need to stay coordinated. Keeping them in one system — rather than a spreadsheet per creator — means you can see the whole campaign at once and make sure no creator's piece slips.
The core workflow is the same — deals, deliverables, approvals, invoices — but a manager runs it many times over, across a roster, and needs a view that spans creators. The building blocks are Poppi's creator CRM and brand deal management; the manager's job is coordinating them across several people at once.

Run the whole roster from one place

Every creator's brands, deals, campaigns, and revenue — coordinated, not juggled. Free for 60 days.

Free for 60 days · No credit card required · Cancel anytime