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UGC & creator rate calculator

A rate calculator estimates what to charge for a piece of creator content based on the platform, your audience, the deliverable, and the usage rights the brand wants. Fill in the fields below for a suggested range you can defend.

Suggested rate
$0
Per deliverable, before tax

A starting range based on 2026 market benchmarks. Adjust for your niche, engagement, and the brand's budget.

No black box

How the estimate is worked out

The calculator is deliberately transparent, because a rate you can't explain is a rate you can't defend. It starts from a base range and then layers on the extras a brand is really paying for.

  1. Base rate. For influencer posts, the base comes from your follower tier, adjusted for the platform (TikTok sits below Instagram for equivalent reach) and the deliverable (video earns a premium over static, long-form integrations more again). For UGC, the base is set by your experience level, since the brand is buying the content rather than your audience.
  2. Usage rights. Added as a percentage of the base: roughly +40% for three months of paid ads, +75% for six months, +110% for twelve, and +150% for perpetual use. Organic-only adds little to nothing. This is where creators most often leave money on the table.
  3. Exclusivity. Agreeing not to work with competing brands restricts your future income, so it adds around +50%.
  4. Rush. A turnaround under three days adds about +50% for the disruption.

Want to understand the pieces in more depth? Read usage rights explained and what a rate card is, then use this estimate as the starting number for your own card.

Common questions

Rate calculator questions

A single UGC video typically runs around $75 to $150 for a beginner, $200 to $500 for an intermediate creator with a portfolio, and $500 to $1,500 or more for an experienced creator or one in a high-value niche. That's the base rate for creating the content. Usage rights, category exclusivity, and rush turnarounds are added on top — usage alone can add anywhere from 40% for short paid campaigns to 150% for perpetual rights.
Usage rights are priced as a percentage on top of your base content fee, scaled to how the brand uses the content and for how long. As a rough guide: organic-only use adds little to nothing, paid ad usage for three months adds around 40%, six months around 75%, twelve months around 110%, and perpetual or unlimited usage around 150% or more. The calculator applies these percentages so you can see the effect on your rate.
It gives you a defensible starting range based on published 2026 market benchmarks — not a fixed price. Real rates vary with your niche, your engagement, the brand's budget, and how much they want you specifically. Treat the estimate as an informed anchor for your rate card and negotiations, then adjust up or down for the specifics of each deal.
It's free because it's genuinely useful and it introduces creators to Poppi Social, the workspace where you track the deals you win. There's no account required and no email gate to use it — put your numbers in and get your range. If you decide you want to manage your deals, invoices, and income too, Poppi is free to try for 60 days.

Won the deal? Now track it.

Once you've quoted, manage the deal, the invoice, and the payment in one workspace built for creators. Free for 60 days.

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