For TikTok creators

Business tools for TikTok creators

TikTok deals aren't just sponsored videos — they're UGC, usage rights, and Spark Ads, where the brand pays to run your content as an ad. The usage is often worth more than the post, and it's the part that's easiest to give away.

Poppi keeps every branded video, its usage terms, and its Spark Ads authorisation on the deal — so you charge for all of it, not just the content.

Manage your TikTok business

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Quick answer

What do TikTok creators need to manage brand deals?

A system that tracks each deal by stage, keeps posted and UGC deals distinct, records usage rights and any Spark Ads authorisation, holds approvals, and invoices with usage itemised. Because usage is such a large part of TikTok deals, the key is never letting it get folded into the base content fee.

The reality

On TikTok, the usage is the deal

TikTok changed what a brand deal is. A lot of the value isn't in the organic post to your followers — it's in the brand's right to use your content: to run it as a Spark Ad from your handle, to re-cut it, to keep running it for months. For many creators, the usage and ad rights are worth more than the video itself.

Which is exactly why they're so easy to lose money on. If a brand asks for "a video" and you quote for a video, you've potentially handed over weeks of paid advertising for the price of one post. And on a platform where deals move fast and often blur into UGC, keeping track of what each brand can actually do with your content — and for how long — is where the money is made or left behind.

Tools for TikTok creators have to put usage rights and Spark Ads at the centre, not treat them as an afterthought.

What you get

Built for how TikTok deals actually work

Posted and UGC deals, usage rights, Spark Ads, and invoicing — kept straight and charged for.

Posted vs UGC deals

Some deals you post to your own account; some you make for the brand to run themselves. Keep the two straight, because they're priced and delivered differently.

Spark Ads, on record

When a brand runs your video as a Spark Ad, that's paid usage of your content. Track the authorisation and the terms, and charge for it — it's not part of the organic post.

Usage rights front and centre

On TikTok, usage is often the biggest part of the deal. Keep what the brand can do with the content, and for how long, on the deal. Understand usage.

Approvals without the back-and-forth

Send the draft, collect the brand's notes and sign-off in one thread, and keep every revision attached to the deliverable.

Invoice with usage itemised

Turn a completed deal into an invoice that separates the content fee from the Spark Ads or usage rights — so nothing valuable gets absorbed.

Keep exploring

Related on Poppi

Common questions

TikTok creator business, answered

What are Spark Ads and how do they affect my rate?

Spark Ads let a brand run your organic TikTok video as a paid ad, using your handle, once you grant an authorisation. That's paid usage of your content and it's worth charging for separately from the organic post — the brand is getting far more reach and longevity than a single video on your feed. Track the authorisation and the agreed terms on the deal so the usage doesn't get given away inside the base fee.

What's the difference between a posted deal and a UGC deal on TikTok?

In a posted deal you publish the branded video to your own account, so your audience and reach matter. In a UGC deal you make the video for the brand to run on their channels or as ads, so it's the content that's being bought, not your following. They're delivered and priced differently, which is why it helps to keep them clearly separated. See UGC rates for the content side.

How do TikTok creators manage brand deals?

With a system that tracks each deal by stage, keeps posted and UGC deals distinct, records usage and any Spark Ads authorisation, holds approvals, and turns a finished deal into an invoice with usage itemised. Because usage is such a large part of TikTok deals, the important thing is never letting it get folded into the base content fee.

Can I invoice for TikTok brand deals in Poppi?

Yes — and you can itemise the content fee separately from Spark Ads or usage rights, so the high-value extras are charged properly. A completed deal becomes an invoice using the free invoice generator that runs across the workspace.

Charge for the content and the usage

Track every TikTok deal, its Spark Ads, and its usage terms in one place — so nothing valuable gets given away. Free for 60 days.

Manage your TikTok business Understand usage rights

Free for 60 days · No credit card required · Cancel anytime