The brand deal tracker built for creators
A brand deal tracker is a tool that helps creators manage every sponsorship from first pitch to final payment.
Poppi Social gives you a creator-specific pipeline, invoicing that pulls straight from the deal, and an income dashboard that tells you which brands actually pay — all connected, so nothing slips between a spreadsheet and your DMs.
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Brand deals don't fall apart. Tracking them does.
The deal lives in your DMs. The rate is in a note on your phone. The deadline is in your head. The invoice is a template you rebuild every time, and whether the brand actually paid is a question you answer by scrolling your bank feed. None of it is connected, so keeping it straight is a job in itself.
That's fine with two deals. With eight, it's how a deliverable slips a week, an invoice goes out late, and a brand you finished with in March still owes you in June without you noticing. The work isn't the problem. Remembering the state of every deal at once is.
A brand deal tracker fixes that by giving every deal one home — its value, its brand contact, its deliverables, its deadlines, and whether you've been paid — so the answer to "where does this deal stand?" is always one look away, never a reconstruction.
Five stages that match how deals actually move
Every deal moves left to right, from a first conversation to money in the bank. Drag a deal to its next stage and the whole workspace keeps up.
Prospecting
A brand's reached out, or you've pitched one. The deal exists, terms don't yet. Capture the brand, the opportunity, and a rough value.
Negotiating
You're agreeing deliverables, usage rights, and rate. The value firms up here, and everything you settle on stays attached to the deal.
Contracted
Terms are signed. It's a real, committed deal now, with a value you can count on and a deadline you can plan around.
In Progress
You're creating, delivering, and getting content approved. Send it for review, collect feedback, and get the sign-off — without an email thread.
Completed
Content's delivered and the invoice is paid. The deal value lands in your income dashboard, so your earnings total themselves.
The stages, labels, and colours are the same ones you'll use inside Poppi Social — this is the actual pipeline, not a mock-up of one.
A tracker that's actually your whole business hub
Tracking a deal is only useful if the tracking does something. In most tools it doesn't — the deal sits in one app, the invoice in another, and your income in a third, and you're the integration between them, copying numbers by hand.
In Poppi Social the deal is the centre of gravity. Because the deal knows its value and its brand, you can raise an invoice from it in a couple of clicks with the details already filled in. Because content review is built into the deal, the brand approves work on a branded link instead of over email. And because every completed deal carries its value into your income analytics, you get a running picture of what you've earned and who pays best — without totalling anything up.
That's the difference between a brand deal tracker and a creator operating system. One tells you where a deal stands. The other turns that same information into your invoicing, your approvals, and your income — so the tracking is the least of what it does.
Everything a brand deal needs, in one place
Deal value tracking
Every deal carries its own value, so your total pipeline and your total earnings are always current — not a figure you rebuild in a spreadsheet each month.
Invoice from the deal
Raise an invoice straight from a deal with the brand's details and value already filled in. Use the free invoice generator to try it without an account.
Overdue visibility
Paid, outstanding, and overdue invoices are visible right on the deal. You'll know a brand is late the day it happens, not when you next check your bank.
Income dashboard
See your top-paying brands, your income trend over time, and your total deal value at a glance — because your deals and payments live in the same place.
Linked content calendar
Posting dates and deadlines connect back to the deal they belong to, so a due date sits next to the approval status and payment timeline for the same campaign.
Content approval built in
Send content to the brand on a branded review link, collect feedback, and get approve or revise decisions — all kept against the deal, not lost in an inbox.
Built for creators, not adapted from sales software.
Poppi Social was made for the way brand deals actually work — deliverables by platform, usage rights, approval rounds, and creator income. Not a generic freelancer CRM with the labels changed. If you manage sponsorships for a living, it fits how you already work.
Brand deal tracker questions
Related reading
What is a creator operating system?
How a deal tracker becomes the hub for your whole creator business.
Creator CRM
The same workspace, from the brand-relationship angle instead of the pipeline.
Poppi Social vs Follyo
How Poppi compares to another creator-built workspace.
Poppi Social vs Creedn
Breadth and calm versus an AI-managed brand-deal inbox.
Track every brand deal in one place
Stop rebuilding the spreadsheet. Run your deals, invoices, and income from one workspace built for creators.
Free for 60 days · No credit card required · Cancel anytime