Free influencer rate card template
An influencer rate card is a one-page menu of what you charge for each deliverable, with usage, whitelisting and exclusivity as separate add-on rows. Copy the free template below, delete the rows you don't sell, and fill in your own prices. Every price is blank on purpose, and audience stats belong on your media kit.
No email, no download wall. Copy it into a doc and make it yours.
Copy template as textThe template (copy from here)
Creator rate card template, as plain text. Every price is blank on purpose.
[Your name] · [@handle]
[email] · Rate card valid [month year]
Niche: [your niche] · Based in: [location]
Base rates are for the deliverable as described. Usage, whitelisting,
exclusivity and raw footage are not included unless they have their own row.
RATES
Instagram Reel (posted on my account, [n] revision rounds) $[____]
TikTok video (posted on my account, [n] revision rounds) $[____]
Instagram Stories ([n] frames) $[____]
YouTube integration (about 60 seconds, inside a regular video) $[____]
YouTube dedicated video $[____]
UGC video (files only, I do not post, [n] revision rounds) $[____]
[Add or delete rows. One deliverable per line.]
ADD-ONS
Organic usage on the brand's channels, [window], [territory] $[____] or [__]% of the content fee
Paid usage, [channels], [window], [territory] $[____] or [__]% of the content fee
Whitelisting (ads from my handle), [channels], [window] $[____]
Exclusivity, [category], per month $[____]
Rush (under [n] days) $[____] or [__]%
Raw / unedited footage $[____]
NOT INCLUDED
Extra revision rounds, posting a UGC file on my account,
whitelisting, and any usage beyond the row that names it.
TERMS
Rates [include / exclude] tax. Usage is a separate line on the quote and the invoice.
Payment: [for example, 50% to start, balance due 14 days after approval].
This card is a menu, not a quote and not a contract.What's in the template
The template has six blocks and nothing else:
- Your details. Name, handle, email, and the month the card is valid.
- A base-rate note. One line saying these are base rates and usage is extra.
- Rate rows. One row for each deliverable you sell. Delete the rest.
- Add-on rows. Usage, whitelisting, exclusivity, rush and raw footage.
- What's not included. So a base rate can't be read as "everything".
- Payment terms. In your own words.
Audience size is not a block. A rate card is a price list, so followers, engagement and audience data live on your media kit template instead.
How to fill each line
Work down the card once, then reuse it until the date at the top is no longer true.
Name and date
The date lets you version the card. When your prices change, change the month. Don't quietly overwrite an old PDF a brand already has.
Rate rows
Put one deliverable on each line, with the scope in the brackets: where it is posted, and how many revision rounds the price includes. Delete platforms you don't use. If the real number depends on the brief, write "from $[____]" so the row is a starting point, not a promise for every brief.
This page gives you no number to copy, and that's deliberate. To choose your own, use this method for each row:
- Work out your floor. Floor = (hours the job takes × the hourly rate you need to earn) + any direct costs, such as props, an editor or music licences. Count every stage: briefing, filming, editing, revisions and admin.
- Add what the brand gets. Ask what the deliverable gives them: your reach if you post it, a file they can use if you don't, and how much work you'd have to turn down to take the job.
- Set the price. Your price is never below your floor. Anything above it is your judgement about the value to the brand.
- Write the rule down once. Put the result on the card and reuse it, so you're not working it out again for every enquiry.
For more on choosing numbers, see how to price brand deals, influencer rates for posts on your own account, and UGC rates for files the brand posts. A Reel you post and a UGC video you only deliver are different rows, even if both are "a video". They're priced on different things (see UGC vs influencer deals), so don't merge them into one "content" line.
Add-on rows
Keep them visible even if you price per brief. An empty add-on row still tells the brand the item is not included. Write the amount as a dollar figure or as a percentage of that job's content fee, whichever you actually use. Don't fill in a percentage because an article showed you one.
Not included
Keep this short. If a brand always asks for raw footage, make it a priced row, not a surprise in the footnotes.
Terms
Say when you get paid, in a sentence a finance person can follow, and whether your rates include or exclude tax. The last line matters: this card is a menu, not a quote and not a contract. The quote for a real brief can be higher or lower once the usage is known.
Usage, whitelisting and exclusivity as add-on rows
Usage is permission for the brand to do something specific with your content: which channels, paid or organic, which territory and for how long. Whitelisting is the version where ads run from your handle. Exclusivity is a promise not to work with competing brands for a set time. Each one belongs on its own row, above the fold, not in a footnote.
Fill the brackets before you fill the price. "Paid usage, brand's ad accounts, 3 months, [territory]" can be priced. "Usage" on its own can't. If you don't know the window yet, write "quoted per brief" and keep the row. Taking the row off the card reads as "included".
How to choose a number for an add-on. Publishers print very different percentages for the same add-on, because they measure different things: a share of the content fee or of the whole deal, a flat amount or a monthly one, one channel or all of them. So don't copy a percentage. Price the permission from what it gives the brand (reach, time, ad spend) and what it costs you (work you couldn't take, your handle carrying their ads). Then write your own rule once and reuse it.
For definitions, read usage rights explained. To test your own assumptions on a real job, use the usage rights calculator.
What to leave off the card
Leave off anything that isn't a price.
- Follower counts, engagement rate, audience age and location. That's the media kit's job. Audience numbers change on a different schedule from your fees.
- A quote for one brand. If the brief is already specific, send a quote that names the usage instead of the menu.
- Your costs. What you spent on a lens isn't a line a brand can buy.
- Every format you've ever posted. A long card looks like a catalogue. Keep the rows you'd say yes to this month.
- Someone else's rates. That includes the figures in the illustration below, which show layout only.
Read the finished card once as if you were the brand. If you can't tell what's included in the Reel price, they can't either. Fix the brackets, not the adjective in front of the number.
An illustration, not a rate
Illustration only. Made-up creator, round numbers, to show how the rows read. Not a market rate, not an average, not a suggestion.
| Row | Example figure (illustration only) |
|---|---|
| Instagram Reel, 1 revision round | $600 (example figure) |
| TikTok video, 1 revision round | $500 (example figure) |
| Instagram Stories, 3 frames | $200 (example figure) |
| UGC video, files only | $350 (example figure) |
| Paid usage, brand's ad accounts, 3 months | Quoted per brief |
| Whitelisting | Quoted per brief |
| Exclusivity | Not included |
Notice what the card does with the add-ons. It doesn't guess a number for them. It says "quoted per brief" so the brand knows they're priced separately and are not part of the base rate.
From rate card to quote to invoice
Once a brand says yes, add the deal in Poppi Social, list the deliverables, and generate a quote or invoice PDF from the deal. Add your usage terms to the Terms & conditions or Notes on any quote or invoice, and keep the signed contract on the deal. Then download the PDF and send it yourself by email or DM.
Poppi Social doesn't store or generate rate cards, so keep your card in your own doc. For the next step, see the influencer invoice template and the brand deal tracker.
Related on Poppi
Rate card template, answered
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