Media kit template for creators
A media kit is a one or two page summary you send brands: who you are, your platforms and audience, your best work, your services and how to reach you. Pull your numbers from each platform's own analytics, say which dates they cover, and update them before every send.
Get the free Notion templateWhat a media kit is, and what it is not
A media kit is a skim-read document. A brand manager should understand who you are and what you offer in under a minute. It is not your whole portfolio, and it is not a price list. For your prices, use a rate card. To understand the term, read what is a rate card.
A media kit looks different depending on what you sell:
- A UGC media kit is work-led. The brand is buying content you make, so your sample videos and services come first. Your audience size matters less here (that's judgement, not a statistic).
- An influencer media kit is audience-led. The brand is buying access to the people who follow you, so your platforms, audience data and past collaborations come first.
If you're not sure which you are, read UGC vs influencer deals.
What to put in a media kit
Brands scan a media kit in seconds, so every part needs a job. These are the six parts, with what to include and one line of example wording (no numbers).
1. Intro and niche
Who you are, what you make and who it's for, in a line or two. Example wording: "I'm [name], a [niche] creator making [type of content] for [who it's for]."
2. Audience and platforms
For each platform you use, include:
- Platform name and handle.
- Followers or subscribers.
- Average views per post (say which period).
- Engagement rate (say how you calculated it).
- Audience age, location and gender, as the platform reports it.
Put the date or date range beside every number. These figures come from each platform's own analytics, not from Poppi Social. Example wording: "[Platform], [handle]: [followers] followers, [average views] average views per post, [date range]."
3. Best content
Three to five pieces of your strongest work, matched to the deals you want. Link to the posts. Add results only if you have them and can show where they came from. Example wording: "[Title or link]: [what it shows, in one line]."
4. Services and rates (optional)
What you offer, with either "from" prices or "rates on request". Quote usage and exclusivity per brief rather than printing a fixed uplift. Example wording: "Rates on request. Usage and exclusivity are quoted per brief."
5. Past collaborations
A few brands you've worked with and what you delivered. Check your contract and any NDA before you name a brand. Example wording: "[Brand], [what I delivered], [month year]."
6. Contact
How to reach you, and the obvious next step. Example wording: "To book me or request my rates, email [email]."
Where each number comes from
| What you're stating | Where to find it | What to write beside it |
|---|---|---|
| Followers or subscribers | The platform's own profile and analytics | The date you read it |
| Average views per post | The platform's analytics for your chosen date range | The date range and the number of posts it covers |
| Engagement rate | Your own calculation from the platform's analytics | The formula you used (see the FAQ below) |
| Audience age, location, gender | The platform's audience insights | "As reported by [platform], [date range]" |
| Results from a past collaboration | Your own data or the brand's report | Where it came from, and whether the brand OK'd you sharing it |
How to make a media kit in 5 steps
- Decide who it is for and what you want. Write one sentence for your goal, for example "to pitch beauty brands for paid UGC". Pick one or two pages. Do this: write the goal at the top of a blank page before you add anything else.
- Gather your numbers. Open each platform's analytics, choose one date range, and copy followers, average views and audience data into one list. Screenshot the analytics so you can back the numbers up if asked. Do this: write the date range on the list, because it goes on the kit.
- Choose your best work. Pick three to five pieces that match the deals you want, and link to the posts. Add results only if you have them and can show where they came from. Do this: cut anything that doesn't match the deals in your goal.
- Add services and rates (optional). List what you offer, and use "from" prices or "rates on request". Quote usage rights and exclusivity per brief rather than printing a fixed uplift. Do this: build your prices on a rate card first, then decide how much of it goes on the kit. See how to price brand deals for the method.
- Design, export and keep it current. Keep it to one or two pages, in a PDF named with your name and the month, with consistent fonts and colours and an "Updated [month year]" line on the kit itself. Do this: update the numbers before each send, on a schedule you set.
Three worked examples
Examples, not real creators or benchmarks. Every figure is a bracketed placeholder on purpose, so fill in your own.
Example 1: a UGC creator (work-led)
Section order:
- One-line pitch: "I make [type] videos for [type of brand]."
- Three sample videos, with one line on what each shows.
- Services: what you deliver, your turnaround ([n] days) and the revision rounds you include ([n]).
- Usage rights: "Quoted per brief."
- Brands you may name (only where your contract allows).
- Contact.
You don't need an audience section, because the brand is buying content, not reach.
Example 2: a single-platform lifestyle creator (audience-led)
Section order:
- Bio and niche.
- Platform and handle.
- Followers [followers], average views [average views] and engagement rate [engagement rate], each with its date range and how it was calculated.
- Audience age, location and gender, from the platform.
- Three past collaborations, with what you delivered.
- Services.
- Contact.
Example 3: a newer or part-time creator (story-led)
Section order:
- A short story and your niche.
- Three pieces of your best work, including self-initiated content.
- Any gifted collaborations, labelled as gifted.
- Honest numbers, with the date range.
- "Rates on request."
- Contact.
Add a line that shows you read the brief closely, such as "I read every brief before I reply." A smaller kit is fine. Don't inflate your numbers to make it look bigger.
Common media kit mistakes
- Stale numbers. Update them before every send.
- No date range. A number with no date can't be trusted.
- Mixing platforms into one total without saying so. Show each platform separately, or say how you added them up.
- Naming brands you're not allowed to name. Check each contract and any NDA first.
- Listing results you can't show. Only include what you can back up.
- Too many pages. One or two is enough.
- Rates with no explanation of what's included. Add the scope next to every price, or leave prices off and say "rates on request".
Get the template
The free template is a Notion page. You duplicate it into your own Notion workspace and edit it there. It is not a PDF, Canva or Google Docs download. Open the free Notion media kit template. No email is needed to open it.
Keep your past collaborations easy to find
When you fill in the "past collaborations" part of your kit, you'll want your past deals, deliverables and dates in one place. Poppi Social lets you keep each brand deal, its deliverables and its dates together, so that part of your kit is quick to fill in (check each contract before you name a brand).
Poppi Social doesn't hold your follower, engagement or audience numbers, and it doesn't build media kits. Those numbers come from each platform's own analytics. See how the brand deal tracker works.
Related on Poppi
Media kit questions, answered
Pick one formula and say which one you used. Two common methods are:
- By followers: engagement rate = (likes + comments + shares + saves) ÷ followers × 100.
- By views: engagement rate = (likes + comments + shares + saves) ÷ views × 100.
The two give different answers, so write "calculated by followers" or "calculated by views" beside the number. Use the engagement rate calculator to check your sums. Don't claim a "good" engagement rate on your kit unless you can show where the comparison comes from.
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