Business tools for TikTok creators
TikTok deals aren't just sponsored videos — they're UGC, usage rights, and Spark Ads, where the brand pays to run your content as an ad. The usage is often worth more than the post, and it's the part that's easiest to give away.
Poppi keeps every branded video, its usage terms, and its Spark Ads authorisation on the deal — so you charge for all of it, not just the content.
Manage your TikTok businessNo credit card required · Cancel anytime
What do TikTok creators need to manage brand deals?
A system that tracks each deal by stage, keeps posted and UGC deals distinct, holds approvals, and lets you generate an invoice from the deal. Because usage is such a large part of TikTok deals, the key is never letting it get folded into the base content fee: put your usage terms in the Terms & conditions or Notes on the quote or invoice.
On TikTok, the usage is the deal
TikTok changed what a brand deal is. A lot of the value isn't in the organic post to your followers — it's in the brand's right to use your content: to run it as a Spark Ad from your handle, to re-cut it, to keep running it for months. For many creators, the usage and ad rights are worth more than the video itself.
Which is exactly why they're so easy to lose money on. If a brand asks for "a video" and you quote for a video, you've potentially handed over weeks of paid advertising for the price of one post. And on a platform where deals move fast and often blur into UGC, keeping track of what each brand can actually do with your content — and for how long — is where the money is made or left behind.
Usage and Spark Ads shouldn't be an afterthought on a TikTok deal: write the terms into your quote or invoice, and keep the signed contract on the deal.
Built for how TikTok deals actually work
Posted and UGC deals, approvals, and invoicing, kept straight.
Sponsored videos, tracked
Every branded video by stage, from brief to paid. TikTok moves fast — keep the deals moving with it, not lost in your inbox.
Posted vs UGC deals
Some deals you post to your own account; some you make for the brand to run themselves. Keep the two straight, because they're priced and delivered differently.
Spark Ads, on record
When a brand runs your video as a Spark Ad, that's paid usage of your content. Track the authorisation and the terms, and charge for it — it's not part of the organic post.
Usage terms in writing
On TikTok, usage is often the biggest part of the deal. Add your usage terms to the Terms & conditions or Notes on any quote or invoice, and keep the signed contract on the deal. Understand usage.
Approvals without the back-and-forth
Share the draft on one review link, collect the brand's feedback or approval from it, and see their feedback history on the post.
Invoice with your usage terms
Generate an invoice from the deal, add your usage terms to the Terms & conditions or Notes, then download the PDF and send it yourself — so nothing valuable gets absorbed.
Related on Poppi
TikTok creator business, answered
Charge for the content and the usage
Track every TikTok deal, its Spark Ads, and its usage terms in one place — so nothing valuable gets given away. Free for 60 days.
Free for 60 days · No credit card required · Cancel anytime