Free influencer invoice template
An influencer invoice lists each deliverable on its own line, then usage rights, whitelisting and exclusivity as separate lines if the brand is paying for them. Add an invoice number, dates, payment terms and your payment details. Use the layout below, or build a clean PDF in the free generator (you'll enter your email first).
General information, not tax advice. Tax rules differ by country and state. Get your own tax advice from your accountant or your tax authority.
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What should an influencer invoice include?
An influencer invoice should show who is billing whom, what for, how much, and how to pay. Your contract decides what each line has to say, so check it against your invoice before you send it.
| Field | Why it matters | Example wording |
|---|---|---|
| Your name or business name and contact details | The brand's accounts team needs to know who is being paid. | "[Your name or business], [email], [address]" |
| Your tax or business ID, if you have one | Some brands ask for it. Rules differ by country. | "[Your tax or business ID]" |
| The brand's billing entity and an accounts contact | The paying company is often a parent company or agency, not the brand name you know. | "Bill to: [legal entity], attn: [accounts contact]" |
| Campaign name or purchase order number | A brand may match invoices to a reference. Include it if they gave you one. | "Campaign: [name]. PO: [number]" |
| A unique invoice number | Lets both sides refer to the same invoice. | "Invoice [number]" |
| Invoice date and due date | Put the due date on the invoice, not only the terms. | "Issued [date]. Due [date]." |
| Deliverables, one line each | Shows what the brand is paying for. Include platform, format, quantity and rate. | "Instagram Reel, 1 × [rate]" |
| Usage rights line | Usage is a separate permission, so give it its own line: channels, organic or paid, months and territory. | "Usage: paid ads on brand accounts, [months] months, [territory]" |
| Whitelisting line | If the brand runs your content as an ad through your account, list it separately. | "Whitelisting, [months] months" |
| Exclusivity line | If you agreed not to work with competitors, show the category and months. | "Exclusivity: [category], [months] months" |
| Agreed expenses | Only expenses you agreed with the brand. | "Expenses (agreed): [item], [amount]" |
| Any deposit already paid | Show it as a deduction so the balance is clear. | "Less deposit paid: [amount]" |
| Subtotal, tax line and total | Keeps tax visible as its own line. | "Subtotal / Tax / Total" |
| Payment details and terms | How and when to pay you. | "Pay by [method]. Terms: net [14 or 30] days." |
Itemise everything the brand is buying
An influencer deal often has more than one thing to charge for: the content itself, the usage rights if the brand wants to run it as ads, whitelisting if they run it through your account, and exclusivity if they've asked you to turn down competitors. List each as a separate line. It makes sure you charge for each one, and it shows the brand exactly what they're paying for.
Usage and whitelisting are separate lines because they're different permissions with different end dates. Check your contract for what each one covers, and see usage rights explained for the terms. To think through your own numbers, use the usage rights calculator.
Illustration only: made-up figures, not a rate. These numbers are here to show the layout and nothing else.
| Line | Quantity | Amount |
|---|---|---|
| Instagram Reel | 1 | 800 |
| TikTok video | 1 | 600 |
| Usage: paid ads on the brand's accounts, 3 months, one territory | 1 | 450 |
| Whitelisting, 3 months | 1 | 150 |
| Total | 2,000 |
Your own lines, amounts and terms come from your rate card and your contract. See the creator rate card template for how to set them up.
Put your usage terms in writing on the invoice
Add your usage terms to the Terms & conditions or Notes on any quote or invoice, and keep the signed contract on the deal.
On a plain template, you can write the usage terms in a notes line under the usage row, for example: "Usage: [channels], [paid or organic], [months], [territory]." Match it to your contract.
Some creators also state when usage begins, for example on payment. Do that only if your contract agrees. It isn't a rule, and your contract comes first. For the full picture, see the contract checklist.
Payment terms and due dates
Payment terms such as net 14 or net 30 usually mean the number of days after the invoice date, unless your contract says otherwise. Check which date your contract starts the clock from.
- Put the due date on the invoice. Don't leave it only in the terms.
- Check when you can invoice. Your contract may say on approval, on delivery, on go-live, or in stages with a deposit.
- Add late-payment wording only if it was agreed in writing.
- Keep the invoice and your contract together so you can check one against the other.
For more, read how to get paid faster and how to invoice a brand. If a payment goes late, see what to do when a brand isn't paying you.
Tax on a brand invoice
Whether you charge tax on an invoice depends on where you are and whether you're registered for sales tax, GST or VAT. If tax applies, show it as its own line above the total. The template leaves a tax line you can use or remove.
General information, not tax advice. Get your own tax advice from your accountant or your tax authority.
Australian creators: ABN and GST on your invoice
This section is for creators in Australia. It's general information only, and it links to the Australian Taxation Office (ATO) and business.gov.au rather than restating the rules. If you're elsewhere, skip to the next section.
- Your ABN. If you have an Australian business number (ABN), put it with your details. The ATO says a tax invoice for a taxable sale must show the seller's ABN, among other details.
- What a tax invoice shows. The ATO's tax invoice page (last updated 18 September 2026, as read on 19 October 2026) says a tax invoice for a taxable sale of less than $1,000 must include enough information to determine seven details. These include that it's intended to be a tax invoice, the seller's identity and ABN, the date, a brief description of what was sold with the price, and the GST amount. For sales of $1,000 or more it must also show the buyer's identity or ABN. Read the full list on the ATO's page: Tax invoices.
- PDFs. The ATO says you can issue a tax invoice digitally, for example by emailing a PDF, as long as it contains all the required information.
- Whether you're registered for GST. business.gov.au says that if you're registered for GST, the invoice you issue to a customer must be a tax invoice. Whether you need to register depends on your circumstances. See the ATO's Registering for GST page (last updated 14 September 2026) and business.gov.au's Register for GST page.
- The generator's tax toggle. The free invoice generator has a Tax / GST toggle that shows a tax line on your invoice. It doesn't decide whether you should charge tax, and it isn't a check that your invoice meets any tax authority's requirements.
General information, not tax advice. Rules and thresholds can change. Get your own tax advice from your accountant or the ATO.
Influencer invoice or UGC invoice?
An influencer invoice bills for posting to your audience, plus usage and whitelisting if the brand amplifies the post. A UGC invoice bills for content the brand uses on its own channels, so the licence and revisions feature more. For the UGC version, see the UGC invoice template.
Create your invoice
Poppi Social's free invoice generator is a standalone tool. It doesn't read any deal or account data. You type everything in, and it builds a clean PDF from what you type.
- Enter your email and open the magic link. No Poppi account or password. You'll confirm that you'd like tips, tools and updates from Poppi Social by email (you can unsubscribe any time), and we send you a magic link. When you open it, the generator opens in your browser.
- Type in your invoice and download the PDF. Add your details and the brand's, your line items, a colour theme and your logo. You can add a usage-rights line (a description and a rate) to your invoice. Use the tax toggle if you need it. The generator is session-only: your data stays in your browser and isn't saved, so download the PDF before you close the tab.
- Send the PDF to the brand yourself, by email or DM. Poppi Social doesn't send it.
If you're running several brand deals, the Poppi Social app works differently. On a deal, you click Generate Invoice (or Generate Quote) and download the PDF. The details come from your deal, so you're not re-typing them. Nothing is automatic: you choose when to generate it, and you send the PDF yourself. An invoice from a deal takes under 2 minutes. Poppi Social shows paid, pending or overdue status on your deals and income page, and you mark an invoice paid when the money arrives. Poppi Social isn't accounting software, and it doesn't process payments. See the brand deal tracker and creator invoicing, or the help article on how invoicing works in the app.
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