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Creator guide

How to manage client approvals

To manage client approvals, agree your revision rounds up front, send one clear version for review, ask for specific feedback, and end with a recorded sign-off. The five steps below keep approvals fast and stop the endless back-and-forth that pushes deadlines.

  1. 1

    Agree the number of revision rounds up front

    Before you start, set how many rounds of revisions the fee covers — two is common. This protects you from endless tweaks and gives the brand a clear framework. Put it in writing with the deal, so if a third round of changes appears, it's a natural moment to discuss scope rather than an awkward surprise.

  2. 2

    Send one clear version, not scattered files

    Share a single, finished version for review rather than three cuts and a note saying 'ignore the second one'. Ambiguity about which file is current is where approvals stall. One link to one current version keeps everyone looking at the same thing and makes the brand's decision simple.

  3. 3

    Ask for specific, consolidated feedback

    Vague feedback like 'make it pop' causes rework. Ask the brand to leave specific notes — 'make the logo bigger', 'swap the second line of the caption' — and to send it all at once rather than trickling in over days. Specific feedback in one place is far clearer than a paragraph in an email.

  4. 4

    Keep every version and comment in order

    As revisions happen, keep each version and its feedback in sequence, so there's a clear trail of what changed and why. This prevents the classic mess of a brand asking for something you already changed back, and it means anyone picking up the deal later can see exactly where it stands.

  5. 5

    Get a clear sign-off you can point to

    End with an unambiguous approval — a recorded 'approved', not a thumbs-up emoji buried in a DM. A clear sign-off tells you the content is cleared to post and protects you if there's any dispute later about what the brand agreed to. It's also your cue that it's time to invoice.

The easy way

One link instead of an email thread

Every step here is easier when the review has a home. Poppi Social's content approval tool gives each planned post a shareable review link: your client opens it with no login, leaves feedback, and approves or requests changes. You reshare the same link after edits, and the post moves to an Approved status once it's signed off.

That makes the five steps above easier to follow. Feedback and approval come through one shareable review link, with a history of your client's feedback, and the post shows its approval status when it's time to invoice.

Common questions

Client approvals — answered

Manage client approvals by agreeing the number of revision rounds up front, sending one clear version for review rather than scattered files, asking for specific feedback, and ending with a clear approval. Using a single shareable review link instead of email keeps all of this in one place and makes it easier for clients to respond.
Two rounds of revisions is a common standard for brand deals. Agree it before you start and put it in the deal terms, so both sides know what the fee covers. If the brand wants more changes beyond the agreed rounds, that's a fair point to discuss additional scope rather than absorbing unlimited tweaks.
The best way is a single review link where your client can view the content and leave feedback, all in one place. That beats email because the feedback stays together and the approval is clear. Ask for specific, consolidated notes rather than vague reactions to keep revisions efficient.

Make approvals the easy part

Send a shareable review link, collect clear feedback, and get a clear approval. Free for 60 days.

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